From Museums to Theaters, Explore a World of Creativity

The Muscle Shoals Area, centrally located between Memphis, Nashville, Birmingham, and Huntsville, offers accessibility and charm through a network of major roadways. The region, comprising the towns of Muscle Shoals, Tuscumbia, and Sheffield collectively known as “The Shoals,” invites visitors to explore their unique character and attractions, from Helen Keller’s inspiring story to legendary recording studios. With a welcoming community, professional service, and Colbert County Tourism and Visitors Bureau’s 30 years of expertise in itinerary planning, it’s an ideal destination for unforgettable group tours and memorable experiences.

The dedicated team at the Colbert County Tourism and Visitors Bureau is excited to collaborate with you on an individual basis, tailoring your trip to the unique needs of your group. With over 30 years of experience in crafting itineraries, we offer one-stop shopping for your group tour. Our services extend to designing customized itineraries and arranging special meal events, securing hotel rooms at special group rates, providing knowledgeable local step-on guides, and organizing warm welcome receptions and heartfelt send-offs. We handle all the necessary bookings, ensuring a seamless and successful tour planning experience. Your unforgettable group adventure in the enchanting Muscle Shoals Area begins here.